For this project assignment, the goal was to create a campaign for a product of our choosing. I opted for Evian water. Traditionally, this brand has more of an innocent identity; it uses babies in their commercials and can be easily identified with its light pink and blue branding. I chose to ironically do the opposite by making a highly sexualized campaign for this product. Not only are the images suggestive, but the phrases are audaciously scandalous, yet still related to water. The combination of type and photography creates a loud composition, compelling the viewer to look, and rewarding them once they do with cheeky content.