For this project, I worked with two other designers. Our group was tasked with finding and collaborating with a creative from a diverse community. The collaboration would result in a campaign featuring our collaborator’s story as the primary message of the campaign.

The approach taken for this project started with reaching out to artists through Instagram. We found our collaborator, Aliyah Salmon, a NYC based textile artist. Through working with her, having extensive conversations, and meeting her in person,we created a campaign that not only reflected Aliyah’s work and identity, but accurately told her story.

This project was motivated and strengthened through the personal connection developed with our group and Aliyah. The results of this collaboration were a colorful and lively home collection, and an extensive social media campaign which also included physical posters and animated billboards. Most importantly, this project created and nurtured a rewarding relationship and connection between our group and our collaborator.

Our collaborator is Aliyah Salmon. A multidisciplinary textile artist based in Brooklyn, NY.

   

A home goods collection came from our collaboration with Aliyah. This consists of a lamp, pillow, chair and vase. The designs are our collaborator’s artwork applied to various objects which we physically crafted. Aliyah however hand-made the pillow in her New York studio. These products are what we ultimately created a campaign around.

As our first push to promote Aliyah and her work, we created a series of posters to be displayed publically. 
      

Inspired by the look of a scrapbook (a medium Aliyah uses in her creative process), the Instagram consists of posts about the product and Aliyah and quotes from an interview with her. The majority of the campaign exists on Instagram and we felt this was the most successful way to tell our artist’s story. 

For the product Instagram posts we animated them so the movement of the furniture not only draws in the viewers attention, but also mimics the playfulness of the campaign. 

   
   

As part of our strategy for this campaign, we wanted to hold a raffle for each of the products in the collection. In order to enter into the raffle, Instagram users would repost one of our stories with the item they wanted to win. 

Once users repost on their story we would dm them and thank them for entering.