I recently embarked on a 5-day design sprint: envisioning a fictitious collaboration between Liverpool FC and Garmin. Inspired by Liverpool's iconic motto, "You'll Never Walk Alone," I delved into its deeper meaning. As I explored the concept of movement, I began to play with verbs that embody action and athleticism, ultimately leading to the idea of a "You'll Never Run Alone" campaign.

This concept seamlessly integrated Liverpool FC's obvious sports tie with Garmin's innovative technology, imagining a partnership where no runner would venture without Garmin. Throughout the sprint, I developed a comprehensive brand collaboration concept, ideation for an OOH three-poster series, and a compelling social media campaign.